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A normal copyright tag is still required. See Commons:Licensing. The best stories center around heroes and villains. The intrigue lies in who is cast in what role.
But many real estate brands today rely on a dated trope. They cast the agent as the hero and consumers as the damsel in distress. Snow White is a classic example of what the real estate industry gets wrong about story telling. Snow White is up against a horrible villain who is bent on her destruction. And the only possibly way she could ever defeat the villain is for the hero — Prince Charming — to swoop in and save the day.
This is the storyline the real estate industry loves to tell. No one wants to be seen as a damsel in distress, plus telling a story that puts yourself as the hero does nothing to endear yourself to the audience, in fact it does the opposite. This is where I see an opportunity for our brand. We see the homebuyer or seller as the hero. So where does the agent come in? Whereas Snow White started with a damsel, here we start with…the heroine, Rey. She is still up against a villain who is bent on her destruction.
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