It contains some great new features and improvements over the previous MSN Messenger that shipped with Windows XP and is viewed by many as an essential tool. One of the most important improvements that I have personally noticed is how the new Live Messenger handles the sending and receiving of files file transfers.
The old MSN Messenger was a royal pain to setup and deal with in this regard if your computer was behind a router and or had any type of firewall protection installed.
This new Live Messenger seems to handle the file transfer requests without any firewall modifications or router port forwarding. Nevertheless, there is this expectation that everyone in Windows Live is spending their time thinking deep thoughts about how to sell Windows.
I know, with a name like Windows Live you would think Windows Live is all about Windows but 1 I don't do our branding and 2 See the previous mission statement from the first three levels of my management chain. So with this in mind let's get a few things out of the way. Do you like OS X? Are you a FireFox user? Does Java make you Joyous? I don't care. Seriously, I don't. What I care about is making Windows Live's services successful and for the short and probably medium term that means ads.
Windows Live currently has three avenues by which it provides ads:. Competitive bids help your ad stay in a strong position to catch eyes and get more clicks to your website. Would someone searching your terms expect to see an ad for your business? While your first instinct may be to lower your budget, first try lowering your maximum bids.
Yes, this could mean fewer customers visit your site. But if you increase your quality score and build ads with a strong performance history, you may be able to win a good ad position with a lower bid.
That would lower your cost per click and help stretch your budget. View a wide range of performance trends in your account to quickly see key stats: ad clicks, the number of times your ad appeared impressions , spend, average cost per click, click-through rate, average ad position, cost per acquisition and conversions. You can also run performance reports to get insights into how well your campaigns are doing. In fact, we encourage it. Frequently, businesses try out different ads for specific products or pages.
You have a few options to help choose your keywords. Those search terms are a great starting point. Then you can use tools right in your account to find more keywords. Within Microsoft Advertising, click Campaigns on the top of the page, click the Keywords tab, and then click Add Keywords.
Here are a few tips that can help make your ad stand out. One way to improve relevance is to use your customers' most popular search terms in your ad titles and text. Use words and a writing tone that are likely to attract your typical customer.
The clearer and more specific the offering, the better. For example, rather than "big discounts," specify an exact percentage, such as "50 percent off. Offer a specific call to action, such as encouraging customers to request a brochure or consultation, download a free e-book, subscribe to a newsletter, or take advantage of a limited-time discount.
Please enable your Internet browser to accept cookies and make sure that JavaScript is enabled. Microsoft Advertising. Great relationships start here. Keep costs in check Use our tools to help manage your campaigns and meet your advertising goals. No click, no charge. That's as simple as I can make it. Who does Microsoft Advertising reach?
What is the Microsoft Search Network? Where does my ad appear? What determines my ad position?
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